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Post Graduate Teaching Degree

2015 - 2016

University of Queens, Belfast

2/3 placements completed in primary and secondary education. Responsible for setting my own curriculum, maturing my personal teaching styles, teaching materials and one to one sessions.

Bachelor of Interactive Multimedia & Graphic Design

2012 - 2015

University of Ulster, Belfast

Completed degree with a qualification of 2:1. 3 years of study which included modules in web development, web design, graphic design, database development, site mapping, app development and more...

UX Design & Researcher

March 2022 - Present | 2026

Super Retail Group

• Driving UX strategy across a major multi-brand portfolio, balancing large-scale business goals with user needs.
• Started as the dedicated in-house designer for the loyalty programme, end-to-end owning UX design execution
• Cross-functional research sprints that resulted in data driven designed products.
• Creation of centralised Design Systems in AdobeXD and Figma, as well as the creation of a Core Token Library for all 3 core brands including a low fidelity design system.
• Facilitated many stakeholder workshops to align technical constraints with user desires, and collaborated in highly engaging co-creative environnments.
• Collaborated on a huge research-backed North Star roadmap, deconstructing & prioritising the e-commerce journey.
• Facilitated a full day "North Star" workshop to define the future of the core customer journey, influencing long-term product roadmaps and aligning cross-functional stakeholders.
• Partnered closely with CX to map intricate user journeys and develop comprehensive user stories, ensuring a unified experience across all digital touchpoints.
• Co-managed and mentored an offshore contractor in India, successfully oversaw delegation, scheduling, and technical liaison to ensure seamless delivery across time zones.
• Designed and built live A/B tests using HTML, CSS, and JavaScript for the CRO program, translating data-driven insights into high-performing production features.
• Migrated from AdobeXD to Figma at an enterprise level and updated all design libraries and working processes.
• Migrated from AdobeXD to Figma at an enterprise level and updated all design libraries and working processes.

Web Development and Design

December 2021 - Current | 2022

M&C Saatchi

• UX/UI designs for websites with the Australian Government.
• A/B testing for website designs.
• UX testing and data gathering for australian immigration website
• Accessability testing to meet the needs of government accessability standards
• Creating user stories for websites to ensure functionality and reason
• Creating sitemaps for navigation and fluidity of the site and to help with google optimization.
• Developing high security web reports.
• Written reports on data findings to get a strong image of audience and their experiences.
• Online questionaires with password protection due to high security information gathering.
• Web component prototyping for client sign off on ideas.
• Building style guides to show and explain branding, and design specifications.
• Incorporating animated digital assets into web pages from Adobe Animate.
• Designing online digital reports and representing data using infographics.
• Presenting directly to government clients in Sydney and Canberra.
• Handling multiple projects at the same time.
• Creating new ways to present information moving from hard copy reports to digital interactive online reports.
• Performing daily maintenance on site for protection for outside attacks and insuring site functionality.
• Building wireframes, UX research, UI testing, accessability testing and high level presentations.
• Building websites in WordPress from start to finish

Web Development and Design in E-Commerce

September - February | 2022

Freelance

• Using my skills in graphic design and photography for promotions and advertising.
• Building brand awareness and reaching the right customers.
• Constructing advertising campaigns to reach the correct audiences.
• Creating materials for digital campaign.
• Running test campaigns for click tracking to test different ads and different audiences.
• Working with wholesalers to negotiate prices.
• Handling pressure in a competitive market and understanding international policies.
• Studying market and learning from mistakes.
• Building fully functional e-commerce site in shopify.

Web Developer and Graphic Designer

May - September | 2021

Get Capital (Shift), Sydney, NSW

• Team lead on internal communications project (Intranet - Sharepoint).
• Working fully autonomously to get projects over the line and to the highest standards possible during a covid lockdown.
• Design, development, and implementation of the graphics, layout, and production communication materials for internal communications. This also includes a staff directory with pictures and contact details, video streams for onboarding materials, filing system for guidelines and design materials.
• Working with members of the tech and design team and provide counsel on all aspects of the project.
• Troubleshooting and laising with Microsoft.
• Creation of many graphic materials in order to ensure quality and accuracy of design.
• Learning and understanding market conversions for ad materials in instagram, facebook, google etc. To ensure higher quality ads every time.
• Adept in learning company structures, rules and practices, quickly and efficiently.
• Working with a team during a full rebrand of the company from Get Capital to Shift, working across all aspects of website developement and updated brand materials.
• Developing digital product guides, style guides and merchant developer guides.
• Design and development of animated ads, video editing and digitalising legal documentation working with the Technology Team and the Cheif Marketing Officer.
• Design and development of widgets and cross collaborating with technology team.

3D Developer & Designer

June - October | 2020

Phwoop

• Using my skills in graphic design and photography for promotions of the business and to build design specifications.
• Building 3D designs for computer hardware.
• Constructing business plan and design specification for a start-up company.
• Working in a hands-on textile environment to develop a 3D virtual game, being imerssed in sounds and technology to learn how to create a matrix of communications between creatives and businesses.
• Handling pressure and high expectations in a competitive environment of highly skilled developers, designers and musicians.
• Organising sprint meetings and goal setting in both Trello and GitLab, whilst working in the office 2 days a week and autonomously the rest.
• Designing 3D virtual environments with ReactJS and BabylonJS and mixing in ThreeJS for geolocation and [Matrix] - matrix.org - for decentralised communications.
• Arranging meetings with investors and community liasons whilst working directly with the project lead.